new tldsI hope you all had a happy and healthy holidays and are gearing up for a great 2015. For today’s post I want to discuss the new TLDs that are being offered by every registrar (including us) and how they can help you strengthen your brand.

TLDs (short for Top Level Domains) are what you see at the end of your domain name. You’ll recognize the most popular ones like .com, .net, .org, and so on. These generic TLDs have been around forever and are a great starting point for any online business. With the introduction and release of new, vanity TLDs, you can take your business to the next level.

There are over 300 new TLDs available right now, and a total of over 2,000 are in the works down the road. With these new TLDs becoming available it means that you can secure a domain name that you couldn’t have done with the more popular ones. Say, for example, your name is Joe and you run a pizza shop. Obviously isn’t available, but would be a great alternative.

It can also help you protect your brand as well as make you stand out from your competition. Let’s say you’re an attorney living in Chicago where your competition is really high. You could grab and really set yourself apart from the other attorneys in the area.

It can also have a positive impact on your SEO (search engine optimization) and SERPs (search engine results pages). When a visitor does a search on Google the words of the search get highlighted on the website’s title, description, and domain. That means if you have the domain and someone searches for “Chicago Attorney” both Chicago and attorney will be bold in your domain. That won’t be the case for any other result on the page.

Nowadays competition is high for almost every business, and you have to use every tool at your disposal to set yourself apart. New TLDs are a great, inexpensive way of doing this. It will give you a leg up and allow you to market your website in ways that others can’t.

Click Here for a list of all the domain names that are available for registration.

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